Is email ok? Does it still exist in this world of Slack, Instagram and Snap?
Oh, yes, it does. Email marketing still rules but you need to use it wisely to create an engaging symphony in your subscribers’ inboxes. But fear not, dear reader, for we are here to guide you through the treacherous waters of spam filters and unsubscribe buttons. In this blog post, we’ll share our favorite email marketing best practices, sprinkled with a dash of humor and a generous helping of tact, to ensure your campaigns delight and engage, rather than annoy and alienate.

1. Permission Granted: Start on the Right Foot
In the world of email marketing, consent is king. Always secure permission from your recipients before hitting “send.” This means no unsolicited emails or buying dodgy email lists from sketchy sources. Instead, focus on growing your subscriber list organically through lead magnets, sign-up forms, and gated content. Remember, a healthy email list is built on trust and consent, not deception and spam.

2. Be the Life of the Inbox Party
Your subscribers’ inboxes are bustling social gatherings, filled with witty banter, urgent memos, and the occasional chain letter from Aunt Mabel. To make your emails stand out from the crowd, craft compelling subject lines that entice your recipients to click. Keep them concise, intriguing, and infused with your brand’s unique voice. A well-crafted subject line is like the perfect party outfit—it grabs attention without being obnoxious.

3. Content That Delights and Engages
Once your subscribers open your email, it’s time to deliver the goods. Create content that’s informative, entertaining, and relevant to your audience. Be mindful of your tone and style, ensuring that your emails are as delightful and engaging as your favorite late-night comedy show. Remember, your goal is to provide value and build lasting connections, not to bombard your recipients with sales pitches.

4. Mind Your Manners: The Email Marketing Etiquette
In the realm of email marketing, good manners go a long way. Always include an unsubscribe link in your emails, allowing recipients to gracefully bow out of the conversation if they so choose. Likewise, respect their inbox by avoiding excessive emails or spammy tactics. Treat your subscribers as you would treat a dear friend—courteous, respectful, and never taking their attention for granted.

5. Testing, Testing, 1-2-3: Optimize Your Campaigns
An effective email marketing strategy relies on continuous improvement and refinement. Regularly test and analyze your campaigns to identify areas of success and opportunities for growth. Experiment with different subject lines, content formats, and send times to determine the winning combination that resonates with your audience. With each test and tweak, you’ll inch closer to email marketing nirvana.

6. Timing Is Everything: Schedule Emails Like a Pro
When it comes to email marketing, timing can make or break your campaigns. Send your emails at the right moment, and you’ll be the belle of the inbox ball. Miss the mark, and you’ll be relegated to the dreaded spam folder. Research the best send times for your audience, and schedule your campaigns accordingly. Remember, a well-timed email is like a perfectly timed joke—it never fails to impress.

Embarking on an email marketing expedition can be a thrilling yet challenging endeavor. But by adhering to best practices, respecting your subscribers, and injecting your campaigns with humor and personality, you’ll soon be navigating the inbox like a seasoned pro. So, polish your digital quill, dust off your top hat, and let’s charm the inboxes of the world—one delightful email at a time. And stay tuned: in our next blog we will take a look at, and recommend, the best platforms you can use to rule your audiences inboxes. Wink.